Funnels can be made complex … really made complex, so complex that the majority of people give up before they launch their very first real campaign. What if you could simplify this and put a sales funnel on a single page? How Much Does Kartra Does To Host
Well, that’s exactly what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?How Much Does Kartra Does To Host
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can design a single web page with the best structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge incredibly high prices for this guarantee:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.How Much Does Kartra Does To Host
Since it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the pledge of your product and its ability to eliminate their pain or achieve their preferred condition
Action: provide the chance to buyHow Much Does Kartra Does To Host
Many sales funnels extend these actions across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly perform each of these actions. Let’s have a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?How Much Does Kartra Does To Host
Follow this tutorial to get a step by step summary of the creation procedure. We will build the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – check out the complete evaluation).
More information on each concept below (in addition to a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has actually expired … However make certain you register, since I have huge prepare for funnel contractors in the works soon!
This basic (however reliable) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Heading
The entire point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and support in the remainder of the page.
Never ever lie … seriously – there suffice lousy online marketers out there already.
Be specific with your headlines – don’t simply state “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and convey feeling through video than text.
Plus, cold visitors are more likely to see an entertaining (and educational) video than they are to review 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too great to be true. That’s where the next part can be found in.
3. Customer Testimonials in 2019 and beyond … Consumers are skeptical. Social evidence is the very best psychological weapon we have to encourage people.
There is so much details out there that it is extremely tough to understand which to trust.
Social evidence gives us an easy way out … if countless individuals have currently trusted you and they still look happy … then it’s most likely a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Strong Assurance
If they’ve made it this far, it indicates they’re nearly all set to purchase. Now you just require that last small touch to make them buy …
Which’s what a rock-solid item guarantee is all about.
Testimonials have revealed that your item has worked for others … however your reader will naturally believe:
However what if it simply doesn’t work for me?How Much Does Kartra Does To Host
That’s a natural fear everyone will have, and it’s your task to assure them with a product warranty.
There are several effective formats for service warranties:
30+ day cash back 110% refund warranty.
Your client wishes to be reassured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is simple, but so crucial.
You need in fact to request their money and take it!
Here’s where your checkout type comes in.
The main goal of this step is making the process as easy as possible for your users.
Do not ask for 40 information points that you do not need.
Don’t wish to ship anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Download your own copy of the one page funnel design template:????
The free One Page Funnel has actually ended … However ensure you register since I have huge prepare for funnel structure sets in the works soon!How Much Does Kartra Does To Host
Where should we go next?
This tutorial gave you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is necessary to eliminate the idea that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!