Funnels can be made complex … truly complicated, so complex that the majority of people quit before they introduce their first genuine project. What if you could streamline this and put a sales funnel on a single page? How Kartra Pays Your
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s get going.
What is the one-page funnel?How Kartra Pays Your
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single websites with the right structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart has the ability to charge exceptionally high costs for this pledge:
Samcart gives you 18+ templates to assist you establish a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.How Kartra Pays Your
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this specific order, you should:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the pledge of your product and its ability to remove their pain or accomplish their wanted condition
Action: give them the chance to purchaseHow Kartra Pays Your
A lot of sales funnels extend these actions across several pages, procedures, e-mails, etc
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these steps. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?How Kartra Pays Your
Follow this tutorial to get a step by step overview of the development process. We will build the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – have a look at the full review).
More information on each idea below (as well as a link to download the entire funnel!).
Get the entire funnel totally free????
The complimentary One Page Funnel has ended … However ensure you register, due to the fact that I have huge plans for funnel contractors in the works quickly!
This simple (but effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each element.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to catch the reader’s attention. If you read your headline and think, “meh …,” then it needs improvement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there suffice bad online marketers out there currently.
Be specific with your headings – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid beginning point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are most likely to view an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too great to be true. That’s where the next element comes in.
3. Customer Reviews in 2019 and beyond … Customers are doubtful. Social proof is the best mental weapon we have to convince people.
There is so much information out there that it is exceptionally difficult to understand which to trust.
Social evidence gives us an easy escape … if countless individuals have actually currently trusted you and they still look happy … then it’s most likely a winner.
And that’s precisely what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Vibrant Guarantee
If they have actually made it this far, it implies they’re nearly all set to buy. Now you simply require that last small touch to make them buy …
Which’s what a rock-solid item warranty is all about.
Reviews have actually shown that your product has worked for others … but your reader will naturally think:
But what if it simply doesn’t work for me?How Kartra Pays Your
That’s a natural worry everybody will have, and it’s your task to reassure them with a product warranty.
There are several successful formats for guarantees:
30+ day refund 110% cash back warranty.
Your client wishes to be assured that you will still support them once you have their cash.
5. A clear, easy call to action.
This part is basic, however so essential.
You need actually to ask for their cash and take it!
Here’s where your checkout form comes in.
The primary objective of this step is making the process as easy as possible for your users.
Do not request 40 data points that you do not require.
Don’t wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 action checkout procedure to separate the order form and make the user seem like they are progressing through checkout.
Download your own copy of the one page funnel design template:????
The complimentary One Page Funnel has actually ended … However ensure you register due to the fact that I have huge prepare for funnel building packages in the works soon!How Kartra Pays Your
Where should we go next?
This guide gave you an overview of present best practices. I hope you enjoyed it. Additionally, it is necessary to eliminate the idea that a specific tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!