Funnels can be made complex … really complicated, so complicated that the majority of people quit before they introduce their first real project. What if you could streamline this and put a sales funnel on a single page? Gravity Forms & Kartra
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?Gravity Forms & Kartra
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can create a single web page with the best structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it certainly caught on because Samcart is able to charge exceptionally high rates for this pledge:
Samcart offers you 18+ templates to assist you establish a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your favorite WordPress page home builder (or perhaps just Gutenberg).
Why does the one page funnel work?
Let’s take a peek at why sales funnels work.Gravity Forms & Kartra
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s called the “AIDA” model:
In this particular order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to eliminate their discomfort or attain their desired condition
Action: give them the chance to purchaseGravity Forms & Kartra
The majority of sales funnels extend these steps throughout numerous pages, processes, e-mails, etc
The main claim of the one-page funnel is to shorten the procedure to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?Gravity Forms & Kartra
Follow this tutorial to get a step by step summary of the development process. We will develop the sales funnel using Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each idea below (in addition to a link to download the entire funnel!).
Get the whole funnel totally free????
The complimentary One Page Funnel has expired … But ensure you register, because I have huge plans for funnel home builders in the works soon!
This simple (but effective) page structure consists of all the parts of the One Page Funnel. Let’s take a glimpse at each part.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The entire point of the heading is to capture the reader’s attention. If you read your headline and believe, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the rest of the page.
Never ever lie … seriously – there are enough lousy online marketers out there currently.
Specify with your headlines – don’t just say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong beginning point is “How to accomplish a [wanted state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and instructional) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be real. That’s where the next part can be found in.
3. Customer Reviews in 2019 and beyond … Clients are hesitant. Social evidence is the best psychological weapon we need to convince people.
There is so much details out there that it is exceptionally difficult to know which to trust.
Social evidence offers us a simple escape … if countless people have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this effectively.
4. A Vibrant Warranty
If they’ve made it this far, it indicates they’re almost all set to purchase. Now you simply require that last small touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Testimonials have shown that your item has worked for others … however your reader will naturally think:
But what if it just does not work for me?Gravity Forms & Kartra
That’s a natural worry everybody will have, and it’s your job to assure them with a product assurance.
There are a number of successful formats for service warranties:
30+ day refund 110% cash back warranty.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is simple, however so crucial.
You need actually to request for their cash and take it!
Here’s where your checkout form can be found in.
The primary objective of this step is making the process as simple as possible for your users.
Do not request 40 information points that you do not need.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer utilizing a 2 action checkout process to break up the order form and make the user seem like they are progressing through checkout.
Download your own copy of the one page funnel template:????
The free One Page Funnel has actually expired … However make sure you sign up due to the fact that I have huge prepare for funnel building kits in the works soon!Gravity Forms & Kartra
Where should we go next?
This tutorial provided you a summary of present best practices. I hope you enjoyed it. Furthermore, it is necessary to eliminate the idea that a specific tool is necessary to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!