Funnels can be complicated … really made complex, so complicated that many people give up prior to they introduce their very first real project. What if you could streamline this and put a sales funnel on a single page? Free Kartra Membership Site
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?Free Kartra Membership Site
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general concept is that you can develop a single websites with the best structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it definitely caught on due to the fact that Samcart has the ability to charge extremely high rates for this guarantee:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll reveal you that it’s not magic sauce, it’s just a formula that can be reproduced at a fraction of the cost.
In fact, utilizing Cartflows and your favorite WordPress page contractor (or perhaps simply Gutenberg).
Why does the one page funnel work?
Let’s take a quick look at why sales funnels work.Free Kartra Membership Site
Since it takes them through a journey until a purchase is the only logical outcome.
A typical way to do this is what’s called the “AIDA” design:
In this specific order, you must:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your item and its ability to remove their pain or achieve their desired condition
Action: provide the opportunity to buyFree Kartra Membership Site
Many sales funnels extend these actions across numerous pages, procedures, e-mails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
A successful page will plainly execute each of these actions. Let’s have a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Designer?Free Kartra Membership Site
Follow this tutorial to get a step by step overview of the production process. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the full evaluation).
More information on each concept below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The totally free One Page Funnel has ended … However make sure you register, since I have big plans for funnel builders in the works quickly!
This simple (but efficient) page structure includes all the elements of the One Page Funnel. Let’s take a quick look at each component.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The whole point of the heading is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the remainder of the page.
Never ever lie … seriously – there suffice lousy marketers out there already.
Be specific with your headlines – don’t just state “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A solid starting point is “How to attain a [preferred state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to build trust and communicate feeling through video than text.
Plus, cold visitors are most likely to see an amusing (and educational) video than they are to go through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire stages of the AIDA design.
You can utilize numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too great to be true. That’s where the next element comes in.
3. Client Reviews in 2019 and beyond … Consumers are doubtful. Social proof is the best mental weapon we need to convince people.
There is a lot information out there that it is incredibly hard to understand which to trust.
Social proof provides us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a sure thing.
And that’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Bold Assurance
If they’ve made it this far, it implies they’re nearly all set to buy. Now you simply need that last tiny touch to make them buy …
And that’s what a rock-solid product assurance is everything about.
Reviews have actually revealed that your item has actually worked for others … but your reader will naturally believe:
But what if it just does not work for me?Free Kartra Membership Site
That’s a natural fear everybody will have, and it’s your job to assure them with an item guarantee.
There are numerous successful formats for service warranties:
30+ day money back 110% cash back assurance.
Your customer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, basic call to action.
This part is simple, but so important.
You need really to request their cash and take it!
Here’s where your checkout type is available in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Don’t want to deliver anything? Then you don’t need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Download your own copy of the one page funnel template:????
The totally free One Page Funnel has expired … However ensure you sign up because I have big plans for funnel structure sets in the works soon!Free Kartra Membership Site
Where should we go next?
This guide provided you an introduction of existing finest practices. I hope you enjoyed it. Moreover, it is necessary to dispel the concept that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the queue!