Funnels can be made complex … actually complicated, so complicated that many people give up before they launch their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Elementor Or Kartra
Well, that’s exactly what this tutorial will cover. Have we piqued your interest? Let’s begin.
What is the one-page funnel?Elementor Or Kartra
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can design a single websites with the right structure to convert cold traffic into customers …
Pretty cool idea, right?
Well, it absolutely caught on because Samcart is able to charge exceptionally high rates for this pledge:
Samcart offers you 18+ design templates to assist you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the rate.
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.Elementor Or Kartra
Since it takes them through a journey till a purchase is the only logical outcome.
A common way to do this is what’s referred to as the “AIDA” model:
In this specific order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the promise of your product and its ability to eliminate their pain or achieve their wanted condition
Action: give them the chance to purchaseElementor Or Kartra
Many sales funnels extend these steps across numerous pages, processes, emails, and so on
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to execute the One Page Funnel using Cartflows and Thrive Architect?Elementor Or Kartra
Follow this tutorial to get a step by step overview of the development procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the complete review).
More details on each concept listed below (as well as a link to download the entire funnel!).
Get the entire funnel for free????
The complimentary One Page Funnel has actually ended … However ensure you sign up, since I have big plans for funnel contractors in the works quickly!
This simple (but reliable) page structure consists of all the parts of the One Page Funnel. Let’s take a peek at each element.
Here’s a quick breakdown of the major parts of the One Page Funnel:
1. An Engaging Heading
The whole point of the headline is to capture the reader’s attention. If you read your headline and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough bad marketers out there already.
Be specific with your headings – don’t just state “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A strong starting point is “How to accomplish a [desired state] WITHOUT [particular pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and communicate feeling through video than text.
Plus, cold visitors are most likely to watch an amusing (and educational) video than they are to read through 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The main issue with video sales letters is that your item can sound too good to be real. That’s where the next component is available in.
3. Client Reviews in 2019 and beyond … Customers are doubtful. Social evidence is the very best psychological weapon we have to persuade individuals.
There is a lot info out there that it is incredibly hard to understand which to trust.
Social proof gives us an easy escape … if thousands of people have currently trusted you and they still look happy … then it’s most likely a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the testimonials right under the sales video, you achieve this very well.
4. A Vibrant Guarantee
If they’ve made it this far, it means they’re almost all set to purchase. Now you just require that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Testimonials have shown that your product has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?Elementor Or Kartra
That’s a natural worry everyone will have, and it’s your job to reassure them with a product warranty.
There are a number of successful formats for service warranties:
30+ day cash back 110% money back warranty.
Your client wishes to be reassured that you will still support them when you have their cash.
5. A clear, basic call to action.
This part is basic, however so important.
You need in fact to ask for their money and take it!
Here’s where your checkout kind can be found in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 information points that you do not require.
Do not wish to deliver anything? Then you don’t require their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to tailor your checkout fields.
I prefer using a 2 step checkout process to separate the order form and make the user feel like they are progressing through checkout.
Download your own copy of the one page funnel template:????
The complimentary One Page Funnel has ended … However make sure you register because I have big prepare for funnel building kits in the works quickly!Elementor Or Kartra
Where should we go next?
This tutorial offered you an introduction of current best practices. I hope you enjoyed it. In addition, it is necessary to eliminate the concept that a particular tool is necessary to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the line!