Funnels can be complicated … truly complicated, so complicated that many people quit prior to they release their first genuine project. What if you could simplify this and put a sales funnel on a single page? Catalog Kartra To Pinterest
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?Catalog Kartra To Pinterest
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can design a single web page with the ideal structure to transform cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on due to the fact that Samcart has the ability to charge very high prices for this promise:
Samcart provides you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a portion of the price.
In fact, utilizing Cartflows and your preferred WordPress page contractor (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.Catalog Kartra To Pinterest
Since it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s called the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the promise of your product and its capability to eliminate their discomfort or accomplish their desired condition
Action: give them the chance to buyCatalog Kartra To Pinterest
The majority of sales funnels extend these steps across multiple pages, processes, e-mails, etc
The primary claim of the one-page funnel is to shorten the procedure to a single page.
An effective page will clearly perform each of these actions. Let’s take a look at what such a page appears like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?Catalog Kartra To Pinterest
Follow this tutorial to get a step by step introduction of the development procedure. We will construct the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full evaluation).
More details on each concept listed below (in addition to a link to download the entire funnel!).
Get the whole funnel free of charge????
The free One Page Funnel has ended … But make sure you sign up, since I have big plans for funnel home builders in the works soon!
This simple (however efficient) page structure consists of all the elements of the One Page Funnel. Let’s take a peek at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The entire point of the heading is to catch the reader’s attention. If you read your heading and think, “meh …,” then it needs enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never ever lie … seriously – there are enough lousy marketers out there currently.
Be specific with your headings – do not simply say “Reach your dreams! Buy Now!”
Usage numbers whenever possible.
A solid beginning point is “How to achieve a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to construct trust and convey emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to read through 10,000 words of sales text.
The sales video’s main goal is to get them through the interest and desire phases of the AIDA design.
You can utilize a number of video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your item can sound too great to be true. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond … Customers are skeptical. Social proof is the very best mental weapon we have to convince people.
There is so much information out there that it is incredibly difficult to know which to trust.
Social evidence provides us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s most likely a safe bet.
And that’s exactly what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Strong Guarantee
If they’ve made it this far, it suggests they’re nearly ready to buy. Now you simply need that last small touch to make them purchase …
Which’s what a rock-solid item guarantee is everything about.
Reviews have revealed that your product has actually worked for others … however your reader will naturally think:
However what if it just doesn’t work for me?Catalog Kartra To Pinterest
That’s a natural worry everybody will have, and it’s your task to reassure them with a product guarantee.
There are a number of successful formats for guarantees:
30+ day money back 110% cash back assurance.
Your customer wants to be assured that you will still support them once you have their cash.
5. A clear, basic call to action.
This part is basic, however so crucial.
You need in fact to request for their cash and take it!
Here’s where your checkout form is available in.
The main objective of this step is making the process as simple as possible for your users.
Do not request 40 data points that you do not require.
Do not want to ship anything? Then you do not need their shipping address!
This was always a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout process to separate the order form and make the user seem like they are progressing through checkout.
Download your own copy of the one page funnel design template:????
The complimentary One Page Funnel has actually expired … But make sure you register due to the fact that I have huge prepare for funnel structure packages in the works quickly!Catalog Kartra To Pinterest
Where should we go next?
This tutorial offered you a summary of existing finest practices. I hope you enjoyed it. Furthermore, it is essential to resolve the idea that a specific tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!