Funnels can be complicated … truly complicated, so complex that the majority of people give up before they introduce their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Building Your Custom Website With Kartra
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s start.
What is the one-page funnel?Building Your Custom Website With Kartra
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single websites with the right structure to transform cold traffic into consumers …
Pretty cool concept, right?
Well, it definitely caught on since Samcart has the ability to charge very high prices for this guarantee:
Samcart gives you 18+ design templates to help you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be reproduced at a portion of the cost.
In fact, using Cartflows and your favorite WordPress page home builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.Building Your Custom Website With Kartra
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” model:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your item
Desire: Convince them of the pledge of your item and its ability to eliminate their pain or accomplish their wanted condition
Action: give them the opportunity to purchaseBuilding Your Custom Website With Kartra
The majority of sales funnels extend these actions across multiple pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the process to a single page.
A successful page will clearly execute each of these actions. Let’s have a look at what such a page looks like.
How to implement the One Page Funnel using Cartflows and Thrive Designer?Building Your Custom Website With Kartra
Follow this tutorial to get a step by step overview of the creation procedure. We will develop the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – check out the full review).
More information on each principle listed below (as well as a link to download the entire funnel!).
Get the entire funnel free of charge????
The free One Page Funnel has expired … But make sure you register, due to the fact that I have big prepare for funnel home builders in the works soon!
This easy (but effective) page structure includes all the parts of the One Page Funnel. Let’s take a peek at each part.
Here’s a quick breakdown of the significant components of the One Page Funnel:
1. A Compelling Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there already.
Be specific with your headings – do not simply say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A strong beginning point is “How to attain a [desired state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to construct trust and convey feeling through video than text.
Plus, cold visitors are more likely to view an amusing (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire phases of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your item can sound too good to be real. That’s where the next element can be found in.
3. Consumer Reviews in 2019 and beyond … Consumers are skeptical. Social evidence is the very best psychological weapon we need to encourage people.
There is a lot information out there that it is incredibly hard to understand which to trust.
Social proof offers us a simple way out … if countless individuals have currently trusted you and they still look happy … then it’s probably a winner.
And that’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this very well.
4. A Bold Assurance
If they have actually made it this far, it means they’re practically prepared to purchase. Now you simply need that last tiny touch to make them purchase …
Which’s what a rock-solid item guarantee is all about.
Reviews have shown that your product has actually worked for others … however your reader will naturally believe:
However what if it just doesn’t work for me?Building Your Custom Website With Kartra
That’s a natural fear everybody will have, and it’s your job to assure them with a product warranty.
There are several successful formats for warranties:
30+ day refund 110% cash back assurance.
Your consumer wishes to be reassured that you will still support them as soon as you have their cash.
5. A clear, simple call to action.
This part is simple, but so important.
You require actually to request for their money and take it!
Here’s where your checkout form is available in.
The primary goal of this action is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t want to ship anything? Then you don’t require their shipping address!
This was constantly a weak point of WooCommerce up till Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 step checkout procedure to break up the order form and make the user seem like they are progressing through checkout.
Download your own copy of the one page funnel template:????
The totally free One Page Funnel has actually expired … However make sure you sign up since I have big prepare for funnel building sets in the works soon!Building Your Custom Website With Kartra
Where should we go next?
This tutorial gave you an introduction of current best practices. I hope you enjoyed it. Furthermore, it is essential to dispel the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be added to the line!