Funnels can be complicated … really complicated, so complicated that many people give up prior to they introduce their very first genuine project. What if you could simplify this and put a sales funnel on a single page? Building An Ecommerce Website In Kartra
Well, that’s specifically what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?Building An Ecommerce Website In Kartra
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can develop a single websites with the right structure to convert cold traffic into customers …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart has the ability to charge incredibly high prices for this guarantee:
Samcart provides you 18+ design templates to assist you establish a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be reproduced at a portion of the rate.
In fact, utilizing Cartflows and your favorite WordPress page contractor (and even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.Building An Ecommerce Website In Kartra
Due to the fact that it takes them through a journey up until a purchase is the only logical outcome.
A typical way to do this is what’s referred to as the “AIDA” model:
In this specific order, you must:
Awareness: Get your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the promise of your product and its capability to remove their pain or attain their desired condition
Action: give them the opportunity to buyBuilding An Ecommerce Website In Kartra
The majority of sales funnels extend these actions throughout multiple pages, processes, e-mails, etc
The main claim of the one-page funnel is to reduce the process to a single page.
An effective page will plainly carry out each of these actions. Let’s take a look at what such a page looks like.
How to implement the One Page Funnel utilizing Cartflows and Thrive Architect?Building An Ecommerce Website In Kartra
Follow this tutorial to get a step by step summary of the creation process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – take a look at the complete review).
More details on each concept below (as well as a link to download the whole funnel!).
Get the whole funnel totally free????
The free One Page Funnel has expired … But make sure you register, due to the fact that I have big plans for funnel builders in the works quickly!
This basic (however effective) page structure includes all the components of the One Page Funnel. Let’s take a quick look at each component.
Here’s a quick breakdown of the major components of the One Page Funnel:
1. A Compelling Heading
The whole point of the heading is to catch the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s best headings make a huge promise/bold claim that you will support and assistance in the rest of the page.
Never lie … seriously – there are enough crappy marketers out there already.
Specify with your headings – do not just say “Reach your dreams! Purchase Now!”
Use numbers whenever possible.
A solid starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is essential to the one page funnel – it’s much easier to develop trust and convey emotion through video than text.
Plus, cold visitors are more likely to see an entertaining (and instructional) video than they are to go through 10,000 words of sales text.
The sales video’s primary goal is to get them through the interest and desire stages of the AIDA design.
You can use numerous video sales letter structures, which I’ll cover in a future post.
The main problem with video sales letters is that your product can sound too excellent to be true. That’s where the next part comes in.
3. Client Reviews in 2019 and beyond … Consumers are hesitant. Social evidence is the best psychological weapon we need to persuade individuals.
There is so much information out there that it is extremely hard to know which to trust.
Social proof gives us an easy escape … if thousands of individuals have already trusted you and they still look happy … then it’s probably a sure thing.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you achieve this very well.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re nearly all set to purchase. Now you simply need that last tiny touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Reviews have revealed that your item has worked for others … however your reader will naturally believe:
But what if it just does not work for me?Building An Ecommerce Website In Kartra
That’s a natural worry everyone will have, and it’s your job to assure them with an item assurance.
There are several effective formats for guarantees:
30+ day cash back 110% cash back guarantee.
Your client wishes to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is easy, however so essential.
You need really to request for their cash and take it!
Here’s where your checkout kind can be found in.
The primary objective of this action is making the procedure as easy as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to ship anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose using a 2 action checkout process to separate the order form and make the user seem like they are advancing through checkout.
Download your own copy of the one page funnel template:????
The free One Page Funnel has actually ended … However ensure you register because I have huge plans for funnel building kits in the works soon!Building An Ecommerce Website In Kartra
Where should we go next?
This guide provided you an introduction of current best practices. I hope you enjoyed it. In addition, it is necessary to dispel the idea that a specific tool is required to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be added to the queue!