Funnels can be complicated … actually complicated, so complex that the majority of people give up prior to they release their first genuine campaign. What if you could simplify this and put a sales funnel on a single page? Acceleration Kartra
Well, that’s precisely what this tutorial will cover. Have we ignited your interest? Let’s get started.
What is the one-page funnel?Acceleration Kartra
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single websites with the ideal structure to convert cold traffic into clients …
Pretty cool concept, right?
Well, it absolutely caught on since Samcart is able to charge incredibly high rates for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s simply a formula that can be duplicated at a fraction of the cost.
In fact, using Cartflows and your preferred WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.Acceleration Kartra
Since it takes them through a journey up until a purchase is the only logical outcome.
A common method to do this is what’s known as the “AIDA” design:
In this specific order, you need to:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the promise of your product and its ability to eliminate their discomfort or accomplish their desired condition
Action: give them the opportunity to purchaseAcceleration Kartra
The majority of sales funnels extend these steps throughout numerous pages, processes, emails, and so on
The main claim of the one-page funnel is to reduce the procedure to a single page.
An effective page will plainly carry out each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel utilizing Cartflows and Thrive Architect?Acceleration Kartra
Follow this tutorial to get a step by step introduction of the production procedure. We will build the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each concept listed below (as well as a link to download the entire funnel!).
Get the whole funnel for free????
The totally free One Page Funnel has actually expired … But make sure you sign up, because I have big prepare for funnel contractors in the works soon!
This easy (however reliable) page structure includes all the elements of the One Page Funnel. Let’s take a glance at each component.
Here’s a fast breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The whole point of the headline is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a big promise/bold claim that you will support and support in the rest of the page.
Never ever lie … seriously – there are enough crappy marketers out there currently.
Be specific with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [wanted state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s easier to build trust and convey feeling through video than text.
Plus, cold visitors are most likely to view an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use a number of video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too good to be true. That’s where the next component is available in.
3. Client Testimonials in 2019 and beyond … Clients are doubtful. Social proof is the best mental weapon we have to encourage individuals.
There is a lot information out there that it is incredibly challenging to know which to trust.
Social proof gives us an easy escape … if countless people have already trusted you and they still look happy … then it’s most likely a winner.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the testimonials right under the sales video, you accomplish this very well.
4. A Vibrant Warranty
If they’ve made it this far, it suggests they’re practically all set to purchase. Now you just need that last small touch to make them buy …
And that’s what a rock-solid item guarantee is all about.
Testimonials have actually revealed that your item has worked for others … but your reader will naturally think:
However what if it simply doesn’t work for me?Acceleration Kartra
That’s a natural fear everybody will have, and it’s your job to reassure them with a product guarantee.
There are several effective formats for service warranties:
30+ day refund 110% refund guarantee.
Your customer wishes to be reassured that you will still support them once you have their cash.
5. A clear, simple call to action.
This part is simple, but so important.
You require actually to ask for their cash and take it!
Here’s where your checkout form can be found in.
The main objective of this action is making the process as easy as possible for your users.
Do not request for 40 information points that you do not require.
Do not wish to ship anything? Then you do not need their shipping address!
This was constantly a weak point of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer using a 2 action checkout process to separate the order form and make the user seem like they are progressing through checkout.
Download your own copy of the one page funnel template:????
The complimentary One Page Funnel has actually ended … However make certain you sign up since I have huge prepare for funnel structure packages in the works quickly!Acceleration Kartra
Where should we go next?
This guide provided you an introduction of present best practices. I hope you enjoyed it. In addition, it is necessary to dispel the concept that a particular tool is essential to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!