Funnels can be made complex … actually made complex, so complex that many people quit before they launch their first genuine project. What if you could streamline this and put a sales funnel on a single page? About Kartra
Well, that’s specifically what this tutorial will cover. Have we piqued your interest? Let’s get going.
What is the one-page funnel?About Kartra
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic concept is that you can create a single web page with the ideal structure to convert cold traffic into consumers …
Pretty cool idea, right?
Well, it absolutely caught on since Samcart is able to charge very high rates for this pledge:
Samcart provides you 18+ templates to assist you develop a high-converting one-page funnel, but in this post I’ll reveal you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the rate.
In fact, utilizing Cartflows and your preferred WordPress page builder (or even just Gutenberg).
Why does the one page funnel work?
Let’s take a glimpse at why sales funnels work.About Kartra
Since it takes them through a journey up until a purchase is the only logical outcome.
A typical method to do this is what’s referred to as the “AIDA” model:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Encourage them of the guarantee of your product and its ability to eliminate their discomfort or attain their preferred condition
Action: provide the chance to purchaseAbout Kartra
A lot of sales funnels extend these steps across numerous pages, procedures, e-mails, etc
The main claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these actions. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Architect?About Kartra
Follow this tutorial to get a step by step overview of the production procedure. We will construct the sales funnel utilizing Cartflows (my preferred sales funnel tool for WordPress – take a look at the complete review).
More details on each idea listed below (along with a link to download the entire funnel!).
Get the entire funnel free of charge????
The complimentary One Page Funnel has actually expired … However make certain you sign up, because I have huge prepare for funnel home builders in the works quickly!
This simple (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the major parts of the One Page Funnel:
1. An Engaging Headline
The entire point of the headline is to catch the reader’s attention. If you read your headline and believe, “meh …,” then it requires enhancement.
The One Page Funnel’s finest headlines make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there are enough bad online marketers out there currently.
Specify with your headings – don’t just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong starting point is “How to attain a [desired state] WITHOUT [particular discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s much easier to construct trust and convey feeling through video than text.
Plus, cold visitors are most likely to watch an entertaining (and instructional) video than they are to read through 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA model.
You can utilize several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too good to be true. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond … Clients are doubtful. Social evidence is the best mental weapon we need to encourage individuals.
There is so much info out there that it is incredibly tough to understand which to trust.
Social evidence offers us a simple escape … if thousands of people have already trusted you and they still look happy … then it’s most likely a sure thing.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you accomplish this extremely well.
4. A Vibrant Warranty
If they have actually made it this far, it implies they’re practically all set to purchase. Now you just require that last tiny touch to make them buy …
Which’s what a rock-solid item guarantee is all about.
Testimonials have actually shown that your product has worked for others … but your reader will naturally think:
However what if it just does not work for me?About Kartra
That’s a natural fear everybody will have, and it’s your task to reassure them with an item warranty.
There are a number of successful formats for service warranties:
30+ day cash back 110% refund guarantee.
Your client wants to be reassured that you will still support them as soon as you have their cash.
5. A clear, easy call to action.
This part is easy, but so essential.
You need actually to ask for their money and take it!
Here’s where your checkout type is available in.
The primary goal of this action is making the procedure as simple as possible for your users.
Do not ask for 40 data points that you do not require.
Don’t want to ship anything? Then you do not require their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I choose utilizing a 2 step checkout process to separate the order form and make the user feel like they are advancing through checkout.
Download your own copy of the one page funnel design template:????
The totally free One Page Funnel has actually expired … However make certain you register due to the fact that I have big plans for funnel structure packages in the works soon!About Kartra
Where should we go next?
This tutorial provided you an overview of existing finest practices. I hope you enjoyed it. Moreover, it’s important to resolve the concept that a certain tool is essential to reach the objective.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the line!