Funnels can be made complex … really complicated, so complicated that the majority of people give up prior to they introduce their very first real project. What if you could simplify this and put a sales funnel on a single page? 404 Error Page Kartra
Well, that’s specifically what this tutorial will cover. Have we ignited your interest? Let’s start.
What is the one-page funnel?404 Error Page Kartra
Brian Moran is the founder of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The basic idea is that you can create a single web page with the ideal structure to transform cold traffic into consumers …
Pretty cool idea, right?
Well, it definitely caught on due to the fact that Samcart is able to charge exceptionally high costs for this promise:
Samcart offers you 18+ templates to help you establish a high-converting one-page funnel, but in this post I’ll show you that it’s not magic sauce, it’s just a formula that can be duplicated at a portion of the price.
In fact, using Cartflows and your preferred WordPress page home builder (and even just Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.404 Error Page Kartra
Since it takes them through a journey until a purchase is the only logical outcome.
A common way to do this is what’s known as the “AIDA” model:
In this specific order, you need to:
Awareness: Get your audience’s attention.
Interest: Make them curious about your item
Desire: Persuade them of the guarantee of your product and its capability to eliminate their discomfort or attain their desired condition
Action: provide the opportunity to purchase404 Error Page Kartra
The majority of sales funnels extend these steps throughout several pages, procedures, e-mails, etc
The primary claim of the one-page funnel is to shorten the process to a single page.
An effective page will plainly perform each of these steps. Let’s take a look at what such a page looks like.
How to carry out the One Page Funnel using Cartflows and Thrive Designer?404 Error Page Kartra
Follow this tutorial to get a step by step summary of the development procedure. We will build the sales funnel using Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More information on each idea below (along with a link to download the whole funnel!).
Get the whole funnel free of charge????
The totally free One Page Funnel has actually expired … However make sure you sign up, since I have huge prepare for funnel home builders in the works quickly!
This basic (but reliable) page structure consists of all the components of the One Page Funnel. Let’s take a peek at each component.
Here’s a quick breakdown of the major elements of the One Page Funnel:
1. A Compelling Heading
The entire point of the heading is to capture the reader’s attention. If you read your heading and believe, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a big promise/bold claim that you will support and assistance in the remainder of the page.
Never lie … seriously – there are enough bad marketers out there currently.
Be specific with your headings – do not just say “Reach your dreams! Purchase Now!”
Usage numbers whenever possible.
A strong beginning point is “How to attain a [wanted state] WITHOUT [specific pain points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to develop trust and communicate emotion through video than text.
Plus, cold visitors are most likely to enjoy an entertaining (and academic) video than they are to check out 10,000 words of sales text.
The sales video’s primary objective is to get them through the interest and desire stages of the AIDA model.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary issue with video sales letters is that your product can sound too great to be true. That’s where the next part comes in.
3. Consumer Testimonials in 2019 and beyond … Consumers are hesitant. Social proof is the very best psychological weapon we have to encourage people.
There is a lot information out there that it is incredibly difficult to know which to trust.
Social evidence gives us a simple escape … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a winner.
Which’s exactly what a strong set of testimonials on your sales page can do.
If you put the reviews right under the sales video, you accomplish this effectively.
4. A Strong Warranty
If they have actually made it this far, it implies they’re almost all set to buy. Now you just require that last small touch to make them buy …
Which’s what a rock-solid product warranty is everything about.
Reviews have shown that your item has worked for others … however your reader will naturally believe:
But what if it just doesn’t work for me?404 Error Page Kartra
That’s a natural worry everybody will have, and it’s your job to assure them with an item warranty.
There are a number of successful formats for warranties:
30+ day refund 110% refund guarantee.
Your customer wants to be reassured that you will still support them when you have their money.
5. A clear, basic call to action.
This part is basic, however so crucial.
You need in fact to request for their money and take it!
Here’s where your checkout type comes in.
The main goal of this step is making the procedure as easy as possible for your users.
Do not request for 40 data points that you do not need.
Don’t wish to deliver anything? Then you do not need their shipping address!
This was always a weakness of WooCommerce up until Cartflows Pro made it possible for you to personalize your checkout fields.
I prefer utilizing a 2 step checkout process to break up the order form and make the user feel like they are progressing through checkout.
Download your own copy of the one page funnel design template:????
The complimentary One Page Funnel has actually ended … However ensure you sign up because I have huge prepare for funnel structure sets in the works soon!404 Error Page Kartra
Where should we go next?
This guide gave you an introduction of current best practices. I hope you enjoyed it. In addition, it is necessary to resolve the concept that a certain tool is needed to reach the goal.
Would you like to see the next funnel broken down? Please leave a comment and it will be contributed to the queue!