Funnels can be made complex … truly made complex, so complex that many people quit prior to they release their very first real campaign. What if you could simplify this and put a sales funnel on a single page? 2 Step Check Out Process Kartra
Well, that’s exactly what this tutorial will cover. Have we stimulated your interest? Let’s begin.
What is the one-page funnel?2 Step Check Out Process Kartra
Brian Moran is the creator of Samcart, a premium shopping cart program built on his experience pioneering the One Page Funnel.
The general idea is that you can develop a single web page with the ideal structure to convert cold traffic into clients …
Pretty cool idea, right?
Well, it certainly caught on due to the fact that Samcart is able to charge incredibly high rates for this guarantee:
Samcart gives you 18+ design templates to assist you develop a high-converting one-page funnel, however in this post I’ll show you that it’s not magic sauce, it’s merely a formula that can be reproduced at a fraction of the cost.
In fact, using Cartflows and your favorite WordPress page contractor (or even simply Gutenberg).
Why does the one page funnel work?
Let’s take a glance at why sales funnels work.2 Step Check Out Process Kartra
Due to the fact that it takes them through a journey until a purchase is the only logical outcome.
A typical method to do this is what’s known as the “AIDA” design:
In this particular order, you should:
Awareness: Grab your audience’s attention.
Interest: Make them curious about your product
Desire: Convince them of the guarantee of your item and its ability to remove their discomfort or achieve their wanted condition
Action: give them the chance to purchase2 Step Check Out Process Kartra
Many sales funnels extend these steps across several pages, processes, e-mails, and so on
The primary claim of the one-page funnel is to shorten the process to a single page.
A successful page will plainly carry out each of these steps. Let’s have a look at what such a page appears like.
How to implement the One Page Funnel using Cartflows and Thrive Architect?2 Step Check Out Process Kartra
Follow this tutorial to get a step by step introduction of the production process. We will develop the sales funnel utilizing Cartflows (my favorite sales funnel tool for WordPress – have a look at the complete review).
More details on each idea below (along with a link to download the whole funnel!).
Get the entire funnel for free????
The free One Page Funnel has expired … But make sure you register, due to the fact that I have huge prepare for funnel builders in the works soon!
This simple (but reliable) page structure consists of all the elements of the One Page Funnel. Let’s take a glance at each element.
Here’s a fast breakdown of the significant components of the One Page Funnel:
1. An Engaging Headline
The whole point of the headline is to catch the reader’s attention. If you read your heading and think, “meh …,” then it requires improvement.
The One Page Funnel’s finest headings make a huge promise/bold claim that you will back up and assistance in the rest of the page.
Never ever lie … seriously – there suffice bad marketers out there currently.
Specify with your headlines – do not simply state “Reach your dreams! Buy Now!”
Use numbers whenever possible.
A solid starting point is “How to accomplish a [wanted state] WITHOUT [specific discomfort points].
2. Well structured Video Sales Letter
Video is key to the one page funnel – it’s simpler to build trust and convey emotion through video than text.
Plus, cold visitors are more likely to enjoy an entertaining (and educational) video than they are to check out 10,000 words of sales text.
The sales video’s main objective is to get them through the interest and desire phases of the AIDA design.
You can use several video sales letter structures, which I’ll cover in a future post.
The primary problem with video sales letters is that your product can sound too excellent to be true. That’s where the next component can be found in.
3. Client Testimonials in 2019 and beyond … Clients are hesitant. Social proof is the best mental weapon we need to encourage people.
There is so much details out there that it is exceptionally tough to understand which to trust.
Social proof gives us an easy way out … if thousands of people have actually currently trusted you and they still look happy … then it’s probably a safe bet.
Which’s precisely what a strong set of reviews on your sales page can do.
If you put the reviews right under the sales video, you achieve this extremely well.
4. A Vibrant Guarantee
If they have actually made it this far, it means they’re almost all set to buy. Now you just require that last small touch to make them purchase …
And that’s what a rock-solid product assurance is everything about.
Reviews have revealed that your product has worked for others … however your reader will naturally think:
But what if it simply does not work for me?2 Step Check Out Process Kartra
That’s a natural fear everybody will have, and it’s your job to assure them with an item warranty.
There are a number of successful formats for guarantees:
30+ day money back 110% refund warranty.
Your consumer wants to be reassured that you will still support them when you have their money.
5. A clear, easy call to action.
This part is simple, but so important.
You need really to ask for their money and take it!
Here’s where your checkout kind comes in.
The main objective of this action is making the procedure as easy as possible for your users.
Do not request 40 information points that you do not require.
Do not wish to ship anything? Then you don’t need their shipping address!
This was always a weak point of WooCommerce up until Cartflows Pro made it possible for you to customize your checkout fields.
I prefer using a 2 step checkout procedure to separate the order form and make the user feel like they are advancing through checkout.
Download your own copy of the one page funnel template:????
The free One Page Funnel has ended … However ensure you register since I have big prepare for funnel building kits in the works quickly!2 Step Check Out Process Kartra
Where should we go next?
This guide offered you a summary of current best practices. I hope you enjoyed it. Additionally, it is very important to dispel the concept that a particular tool is needed to reach the objective.
Would you like to see the next funnel broken down? Please leave a remark and it will be contributed to the line!